No other putter elicits more questions than a Bradley. Every time you step on the course, someone will ask about it, because it looks so different from anything they’ve ever seen. And when they do, you get to tell whatever story you’ve crafted into the piece. You could incorporate the colors of your business logo, send in wood from your home on the lake, or incorporate the flag of your home country. And when you drop a 30 ft birdie, people won’t be able to believe that it’s handmade from wood and acrylic.
Most people browse the website for inspiration, and then call Bradley to place their order. He will work with you on a design to match your idea, incorporating new materials and methods that may never have been done before. When you’re ready to talk about what’s possible, give Bradley a call.
What gives a Bradley its legendary feel?
There’s a few things at play here. First is the drastically different densities of the stabilized wood and lead, which causes internal shockwaves to rebound. This makes for a dynamic and complex vibrational field, since there are so many internal weights.
Second, symmetry of these weights makes for low frequencies when they are excited simultaneously (this makes the sweet spot feel like butter). Off-center hits cause the internal weights to rebound the shockwave at different times, which creates higher frequencies and feels sharper in your hands.
Picture that you’re sitting above a pond, and there’s rocks coming out of the water symmetrically around you. If you drop a pebble right in the middle of all of them, the waves will hit all of the rocks at the same time, and it will look clean. If you drop a pebble off center, the wave will hit some rocks before it hits the others, and the whole surface will look chaotic.
Each shape has a specific pattern for the weights. Each weight is then chosen for each putter based on the density of each individual block.
Bradley is a mechanical engineer that spent 10 years designing military equipment to survive nukes, so he’s pretty good at vibrational dynamics.
The Bradley Guarantee
We know you’ve probably never hit a Bradley putter before. But that shouldn’t stop you from customizing your own. We’re able to match the specs of your current putter, or work with you to make an even better fitting putter than you’ve ever had. If you receive the putter and it doesn’t feel right, we’ll tweak it until it does. But most of our clients say that the putter feels even better than it looks, so we’re pretty confident that you’ll love it.
We even guarantee that you’ll love the look of the putter. If you ask us to make a certain color wood and acrylic combo, but it doesn’t come out like you envisioned, we’ll start over. Due to the nature of wood and acrylic, it’s impossible to know what the final surface will look like until we’re done. So if we’re totally finished with your putter, but you don’t love the look, we’ll start over. Even if you receive the putter, play a round or two with it, and don’t love it, we’ll start over. There’s no risk to buying a Bradley putter, because we guarantee that you’ll love it. And if we can’t make you happy, we’ll give you a full refund.