Bradley Putters aren’t just gorgeous. They have consistently replaced Scotty Camerons and Bettinardis in golfers’ bags, and are the day-to-day gamers of several putter collectors. This isn’t a gimmick. Here’s the simple scientific explanation of why.

Our wood is stabilized, which means that the air has been removed and replaced with a hardener. This increases the hardness and density of our woods by 50%. It will be unaffected by the elements and normal use.

Our wood is as hard as brass, while being 12% of the density. This means that we get a soft, responsive feel, and can control the overall weight using internally placed lead, which gives us full control over the engineering properties. We also don’t need to mill the face, which only makes the face feel softer on a steel putter.

When a putter strikes the ball, it creates an impulse shock that distills into the natural frequencies inherent within the head. Those oscillations excite the air, producing sound, and also travel up the shaft, translating into “feel”. A center hit produces mainly lower frequencies, while an off-center hit excites the higher frequencies. In a steel putter, the natural frequencies are basic and muddy. What this means is that a center-hit will feel very similar to a slightly off-center hit. This is great for when you’re trying several putters at the store and you choose the one that feels best, but you will mishit putts and not know it.

With a Bradley Putter, the chaotic wood and several small, precisely placed internal weights modify the natural frequencies of the putter, making them clear and diverse. This means that a center hit feels amazing, while a slightly off-center hit is noticeable on the hands and sounds more “tinny”. The feedback allows you to dial in your swing and hit the sweet spot much more consistently, which translates into more accurate distance control.

Those several weights increase the MOI compared to a single-density putter of the same shape, which provides more forgiveness on off-center hits and stability during the stroke. Watch our Shop Talk videos to find out more about the MOI and why it matters for your putter.